Thus, the entry of the national education system into the international higher education services market is of strategic importance and has a direct impact on the national economy. The international education market is constantly evolving and expanding. However, the flows of international students periodically shift in direction, both in terms of countries of origin and countries of study.
It is worth noting that changes in the composition of the largest recipient countries are occurring more slowly than in the composition of countries that send international students. It is also worth noting that, despite certain efforts by Ukrainian universities to attract international students, the country’s position in the global market for educational services remains below expectations. Consequently, the development of forms of transnational education and the creation of effective tools for promoting the export of national educational services to the international market represent areas for further research.
A detailed analysis of the characteristics and identification of the main stages of the export of higher education services by universities in the traditional form (within the exporting country) and in the cross-border form (outside the exporting country) is presented in the work by D.D., Ph.D. in Economics. Plyno-Kosa, “The Export of Educational Services by Higher Education Institutions of Ukraine in the Context of Globalization Processes.”