{"id":1888,"date":"2024-04-15T10:13:12","date_gmt":"2024-04-15T08:13:12","guid":{"rendered":"https:\/\/www.uaace.org\/?page_id=1888"},"modified":"2026-06-19T22:40:16","modified_gmt":"2026-06-19T20:40:16","slug":"%d0%bc%d0%be%d0%b4%d1%83%d0%bb%d1%8c-1-%d1%81%d1%82%d1%80%d0%b0%d1%82%d0%b5%d0%b3%d1%96%d1%87%d0%bd%d0%b5-%d1%82%d0%b0-%d0%ba%d1%80%d0%b8%d0%b7%d0%be%d0%b2%d0%b5-%d1%83%d0%bf%d1%80%d0%b0%d0%b2%d0%bb-2","status":"publish","type":"page","link":"https:\/\/www.uaace.org\/?page_id=1888&lang=en","title":{"rendered":"Module 1. Strategic and Crisis Management for University Leaders."},"content":{"rendered":"<p style=\"text-align: right;\"><span style=\"font-size: 12pt;\"><a href=\"https:\/\/www.uaace.org\/?page_id=1219\"><span style=\"text-decoration: underline;\"><span style=\"color: #3366ff; text-decoration: underline;\">Click here to view materials in English\/<\/span><\/span><\/a><\/span><br \/>\n<span style=\"font-size: 12pt;\"><a href=\"https:\/\/www.uaace.org\/?page_id=1219\"><span style=\"text-decoration: underline;\"><span style=\"color: #3366ff; text-decoration: underline;\">Click here to view materials in English<\/span><\/span><\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Today, universities operate in a dynamic and often turbulent global environment. Technological progress, a competitive funding environment, and a growing emphasis on social justice issues are just a few of the factors shaping higher education. Student demographics are also changing: the number of non-traditional students is growing, and the student body is becoming more diverse. These trends require university leaders to adopt a proactive approach that goes beyond simply reacting to external pressures.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Unforeseen crises, ranging from natural disasters to public relations scandals, can erupt at any moment. To protect your university\u2019s reputation and ensure its smooth operation, crisis management strategies are of paramount importance. We will examine in detail methods of effective communication, crisis response protocols, and ways to promote institutional resilience. By mastering both strategic and crisis management, university leaders can not only steer their institutions toward a prosperous future but also weather unexpected storms with confidence. This comprehensive approach enables you to create a thriving academic environment where students, faculty, and staff can thrive<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-size: 14pt;\">About Leadership<\/span><\/span><\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Universities are complex ecosystems, full of potential and challenges. At the heart of this potential lies effective leadership. University leaders\u2014from rectors to deans, department chairs, and program directors\u2014play a key role in shaping the vision, fostering a culture of innovation and excellence, and, ultimately, shaping the minds of future leaders and thinkers.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\"><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"\u201chttps:\/\/www.youtube.com\/watch?v=ioDUMkTopcs&amp;list=WL&amp;index=9&amp;ab_channel=AmericasBusinessChannel\u201d\"><strong>Strategic Organizational Leadership | Issam Ghazawi | IBS Americas Masterclass Series. <\/strong><\/a><\/span> Issam Ghazawi emphasizes the importance of strategic leadership for long-term success. The author argues that key aspects of strategic leadership, such as influencing decisions and adapting to the environment, can be used to build trust. By effectively guiding followers toward a common goal, strategic leaders can lay the foundation for reliability and confidence, which will ultimately contribute to the organization\u2019s well-being.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"\u201chttps:\/\/www.youtube.com\/watch?v=CM-yJF11nok&amp;list=WL&amp;index=3&amp;ab_channel=DavidHorsager\u201d\"><strong>University Leaders on How to Foster a Culture of Trust | The Trusted Leaders Show<\/strong><\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">In the dynamic world of higher education, strategy serves as a compass for university leaders. It enables you to overcome complex challenges, chart a course for future success, and ensure that your institution fulfills its mission. And because of the critical role strategy plays, it is important to consider every detail when developing it.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"\u201chttps:\/\/www.youtube.com\/watch?v=EvvnoNAUPS0&amp;list=WL&amp;index=6&amp;ab_channel=arthsastra\u201d\"><strong>A presentation on strategy by Michael Porter, professor at Harvard Business School<\/strong><\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">This video by Jack Militello, a professor at the University of St. Thomas, explores strategic management.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.youtube.com\/watch?v=8HZQvykaoW8&amp;list=WL&amp;index=8&amp;ab_channel=EdwardShehab\"><strong>How to Develop a Strategic Plan | An Easy Step-by-Step Guide<\/strong><\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Speaker Edward Shehab breaks the process down into several steps. First, you need to understand your organization\u2019s values. What core principles guide your organization? Once you know your values, you can develop a vision that describes what you want your organization to look like in the future. The vision should be realistic and achievable.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Next, you need to consider your stakeholders. Who are the people your organization impacts? What are their needs and expectations? Once you understand your stakeholders, you can develop a mission statement that describes how your organization will create value for them.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Finally, you need to develop a plan to achieve your vision. This plan should include specific, measurable goals and objectives.<\/span><\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<p style=\"text-align: justify;\"><!--nextpage--><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\"><strong>Crisis<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Organizational crises can strike like a sudden storm, threatening a company\u2019s reputation, finances, and even its future. For decades, researchers have analyzed crises and how organizations manage them, uncovering valuable insights. However, these studies have often been fragmented, hindering our understanding of the bigger picture.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.youtube.com\/watch?v=ityyNLyk4yU&amp; amp;list=WL&amp;index=29&amp;ab_channel=OrganizinginTimesofCrisis\"><strong>Crisis Management: Introduction and Overview<\/strong><\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">This lecture is about crisis management. The speaker, Marcus Ryland, presents various types of crises, outlines the key characteristics of a crisis situation, and explores the crisis management process. He also discusses the relationship between crisis management and strategic management.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">The lecture begins with a definition of a crisis. A crisis is a rare and unusual event that threatens public safety and well-being. It is characterized by ambiguity in cause-and-effect relationships and solutions. As an example of a crisis, the speaker cited the accident at the Chernobyl Nuclear Power Plant.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">The lecture then explores various types of crises. Crises can be classified by origin (internal or external) and by cause (natural\/technical or human\/organizational). The speaker cites Enron as an example of an organizational crisis and Chernobyl as an example of a technical crisis.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.youtube.com\/watch?v=sxudMfDF0Bo&amp;list=WL&amp;index=33&amp;ab_channel=RicardoVargas\"><strong>Six-Step Crisis Management with Ricardo Vargas<\/strong><\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">According to the video \u201cSix-Step Crisis Management with Ricardo Vargas\u201d by Ricardo Vargas, a speaker on project management, risk management, and crisis management, crisis management is an iterative process that includes six stages and four key characteristics.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">The six steps of crisis management: awareness, assessment, decision, action, feedback, and learning<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Four key characteristics important for crisis management: flexibility, empathy, communication skills, leadership<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/journals.sagepub.com\/doi\/full\/10.1177\/0149206316680030\"><strong>Crises and Crisis Management: Integration, Interpretation, and Research Development<\/strong><\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">The author proposes a unifying framework for crisis management, drawing on various fields such as strategy, organizational behavior, public relations, and corporate communications. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.youtube.com\/watch?v=6VTmHSfMI7U&amp;list=WL&amp;index=28&amp;ab_channel=GreatLearning\"><strong>Crisis Management | What Is a Crisis? | Types of Crises | Useful Lessons<\/strong><\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">The video describes the various stages of crisis management, which include mitigation, preparedness, response, and recovery. The speaker also describes in detail the four types of crises: natural disasters, confrontational crises, malicious crises, and man-made disasters.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Crisis management is important because it helps organizations minimize the damage caused by a crisis and recover more quickly. Public relations also plays an important role in crisis management, as it helps shape the public\u2019s perception of an organization during a crisis.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.youtube.com\/watch?v=bBGbqwTihC4&amp;list=WL&amp;index=30&amp;ab_channel=MilkenInstitute\"><strong>Crisis Management and Communications<\/strong><\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><!--nextpage--><!--more--><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Strategic and Crisis Management<\/span><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"\u201chttps:\/\/www.youtube.com\/watch?v=tL0OK1nFXiY&amp;list=WL&amp;index=10&amp;ab_channel=UniversityofSt.Thomas%7CMinnesota\u201d\"><strong>Jack Militello\u2019s Theories and Practices of Strategic Management<\/strong><\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Militello defines strategic management as the course of action taken by an organization to gain a competitive advantage and create value for itself and its stakeholders.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Militello identifies three main approaches to strategic management: the classical approach, the evolving approach, and the systems approach.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">By understanding these fundamental concepts and frameworks, organizations can develop and implement effective strategic management practices that will contribute to long-term success and the creation of sustainable value.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.youtube.com\/watch?v=kWG5-Umawxo&amp;list=WL&amp;index=23&amp;ab_channel=ILXGroup\"><strong>ILX Group Crisis Management<\/strong><\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">The speaker, Nick, is giving a presentation to a group of people on the psychology of a crisis and ways to resolve it. This isn\u2019t about creating disaster recovery plans or fallback points. Instead, he focuses on what you need to do in the moment of a crisis.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Nick then discusses different types of crises, including slow-onset and rapid-onset crises. He also shares several tips on how to handle a crisis, such as prioritizing preparation and delegating tasks to others.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/journals.sagepub.com\/doi\/10. 1177\/2394901514562302?icid=int.sj-full-text.similar-articles.9\"><strong>The Interdependence of Strategic Management and Crisis Communications in a Global Context: A Preliminary Study<\/strong><\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Effective communication is the cornerstone of any successful organization, but in the complex world of global business, its importance takes on a new dimension. This study explores the important link between communication, crisis management, and strategic decision-making, particularly in the face of unpredictable events.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">The study highlights the potentially serious consequences companies may face due to insufficient preparedness for communication and crisis management. It emphasizes the interdependence of these two aspects, stressing that they should be viewed as a single strategic whole in a global context.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/link.springer.com\/article\/10.1057\/s41299-022-00156-6\"><strong>Optimizing the Communication Portfolio for Organizational Crises<\/strong><\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">The researchers compared various communication strategies in two simulated crisis scenarios: internal and external. Participants were randomly assigned to the scenarios and then presented with a sequence of six communication strategies, evaluating the organization\u2019s reputation at each stage.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/scholarworks.waldenu.edu\/cgi\/viewcontent.cgi? article=12288&amp;context=dissertations\"><strong>Crisis Management Strategies to Support Organizations Crisis Management Strategies to Support Organizations During a Crisis<\/strong><\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Public relations directors play a crucial role in protecting an organization\u2019s reputation, especially during a crisis. A well-defined crisis management plan can be the difference between an organization that weather the storm and one that suffers long-term damage. This article explores the strategies public relations directors use to preserve an organization\u2019s reputation and profitability in the wake of a crisis.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/IJMPB-10-2020-0306\/full\/html\"><strong>The Crisis Management Process for Project-Based Organizations<\/strong><\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Project organizations (PO) face a unique set of challenges when overcoming crises. This article examines the crisis management process for POs, proposes a comprehensive model, and offers key recommendations. <\/span><\/p>\n<p style=\"text-align: justify;\"><!--more--><!--nextpage--><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Understanding the Crisis Management Process:<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">This study employs a conceptual approach based on a thorough literature review covering more than 170 publications of qualitative, quantitative, and theoretical research. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\"><a href=\"https:\/\/www.youtube.com\/watch?v=iNBgACBA1-s&amp;list=WL&amp;index=21&amp;ab_channel=CXOTALK\"><strong>The Use of Data Science for Crisis Management<\/strong><\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">In this video, Anthony Griffin Yano, Chief Scientist at Dun &amp; Bradstreet, and David Bray, Director of the Atlantic Council\u2019s Geotechnology Center, discuss the challenges of applying data science in crisis situations, such as the constantly changing nature of data and the difficulty of obtaining accurate information. They also discuss some ways to use data science to aid in crisis management, such as by tracking the spread of disease or identifying areas in need of assistance.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">In summary, effective leadership is of paramount importance for universities in an ever-changing environment. By mastering both strategic planning and crisis management, university leaders can foster a thriving academic environment where students, faculty, and staff thrive. Importantly, these leadership skills are not separate endeavors. A well-developed strategic plan enables leaders to anticipate challenges and build resilience, while effective crisis management safeguards the university\u2019s reputation during unforeseen events, allowing it to stay on track toward its strategic goals. By employing this comprehensive approach, which combines both strategic and crisis management, university leaders can ensure not only the survival but also the prosperity of their institutions in the dynamic world of higher education.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Click here to view materials in English\/ Click here to view materials in English Today, universities operate in a dynamic and often turbulent global environment. Technological progress, a competitive funding environment, and a growing emphasis on social justice issues are just a few of the factors shaping higher education. Student demographics are also changing: the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1888","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.uaace.org\/index.php?rest_route=\/wp\/v2\/pages\/1888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uaace.org\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.uaace.org\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.uaace.org\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uaace.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1888"}],"version-history":[{"count":3,"href":"https:\/\/www.uaace.org\/index.php?rest_route=\/wp\/v2\/pages\/1888\/revisions"}],"predecessor-version":[{"id":1910,"href":"https:\/\/www.uaace.org\/index.php?rest_route=\/wp\/v2\/pages\/1888\/revisions\/1910"}],"wp:attachment":[{"href":"https:\/\/www.uaace.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}